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How did a boy from small town Pennsylvania become a pop culture icon and one of the most recognizable faces in America? This two-hour documentary explores how grit and determination turned Bret Michaels into the ultimate front man of the band Poison, how he struggled to keep the band together, and then embarked on a remarkable series of business ventures. From "Rock of Love with Bret Michaels," to winning "Celebrity Apprentice," the documentary showcases how Michaels' journey propelled him toward immense success both as a member of a band and a solo artist.